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Big data marketing :

Arthur, Lisa.

Big data marketing : engage your customers more effectively and drive value / Lisa Arthur. - xiv, 192 pages : illustrations ; 24 cm

Includes bibliographical references (pages 177-184) and index

ISBN: 9781118733899 (cloth) 1118733894 (cloth)

Subjects--Topical Terms:
Marketing--Management.
Marketing--Data processing.
Marketing research--Statistical methods.
Internet marketing.

LC Class. No.: HF5415.13 / .A78 2013

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Big data marketing :