Predicting market success : new ways to measure customer loyalty and engage consumers with your brand / Robert Passikoff.
Material type:
TextPublication details: Hoboken, N.J. : John Wiley & Sons, c2006.Description: xiv, 242 p. : ill. ; 24 cmISBN: - 047004022X (cloth)
- 9780470040225 (cloth)
- HF5415.525 .P37 2006
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Maasai Mara University Library -Main Campus | HF5415.525 .P37 2006 (Browse shelf(Opens below)) | Available | 16018459 |
Includes index.
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