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Effective marketing : creating and keeping customers / William G. Zikmund, Michael d'Amico.

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TextPublication details: Australia ; Cincinnati, Ohio : South-Western College Pub., 2002.Edition: 3rd edDescription: xxix, 553 p. : col. ill. ; 28 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	L	Maasai Mara University Library -Main Campus				HF5415.Z53 2002 (Browse shelf(Opens below))					Available			20128211

Includes bibliographical references and index.

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