Effective marketing :
Zikmund, William G.
Effective marketing : creating and keeping customers / William G. Zikmund, Michael d'Amico. - 3rd ed. - Australia ; Cincinnati, Ohio : South-Western College Pub., 2002. - xxix, 553 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
032406392X
00051584
Marketing.
Consumer behavior.
Export marketing.
HF5415 / .Z53 2002
658.8
Effective marketing : creating and keeping customers / William G. Zikmund, Michael d'Amico. - 3rd ed. - Australia ; Cincinnati, Ohio : South-Western College Pub., 2002. - xxix, 553 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
032406392X
00051584
Marketing.
Consumer behavior.
Export marketing.
HF5415 / .Z53 2002
658.8