Marketing research : methodological foundations / Gilbert A. Churchill, Jr.
Material type:
TextPublication details: Chicago : Dryden Press, c1987.Edition: 4th edDescription: xx, 896 p. : ill. ; 25 cmISBN: - 0030055326
- 658.8/3 19
- HF5415.2 .C5 1987
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Maasai Mara University Library -Main Campus | HF5415.2 .C5 1987 (Browse shelf(Opens below)) | Available | 201210485 |
Includes bibliographical references and index.
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