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Marketing research : methodological foundations /

Churchill, Gilbert A.

Marketing research : methodological foundations / Gilbert A. Churchill, Jr. - 4th ed. - Chicago : Dryden Press, c1987. - xx, 896 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0030055326

LCCN: 85031138

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .C5 1987

Dewey Class. No.: 658.8/3

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Marketing research : methodological foundations /