000 00416nam a2200133Ia 4500
008 151015s9999 xx 000 0 und d
020 _a9.7800712206e+012
050 _aHF 5821.B62 2011
245 _aArens William F
250 _a_Contemporary advertising and intergrated marketing communication [13th ed]
300 _aNew York Mc Graw-Hill 2011
650 _a_Advertising
700 _a^d20130214 11:54:13^oanne
999 _c3945
_d3945