000			03305nam a22004697a 4500
003			OSt
005			20251118110700.0
008			251118b |||||||| |||| 00| 0 eng d
010			_a 2014953686
015			_aGBB4E4855 _2bnb
016	7		_a016974181 _2Uk
020			_a9781305077478 _q(pbk.)
020			_a1305077474 _q(pbk.)
035			_a18329230
035			_a(OCoLC)911356532
040			_bEng _cMmara-U _dMmara-U _dMmara-U _dMmara-U
042			_apcc
050	0	0	_aHM1206 _b.S66 2016
082	0	0	_a302.23 _223
100	1		_aSparks, Glenn Grayson, _eauthor. _92749
245	1	0	_aMedia effects research : _ba basic overview / _cGlenn G. Sparks, Purdue University.
250			_aFifth edition.
264		1	_aBoston, MA : _bCengage Learning, _c[2016]
264		4	_c©2016
300			_axx, 348 pages : _billustrations ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_acontain bibliographic details,reference and index
500			_aAdditional resources are available at companion Web sites for students, accessible at www.cengagebrain.com, and instructors, accessible with an instructor account at www.login.cengage.com (see preface, page xviii).
504			_aIncludes bibliographical references and indexes.
505	0		_aA scientific approach to the study of media effects -- Scientific methods in media effects research -- A brief history of media effects research -- Time spent with mass media: reasons and consequences -- Effects of media violence -- Sexual content in the media -- Media that stir emotions -- Persuasive effects of the media -- The effects of news and political content -- The effects of media stereotypes -- The impact of new media technologies -- Meet Marshall Mcluhan: a less scientific approach to media impact.
520			_a"Combining intriguing examples with the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, helps you understand the true impact of media today. Known for his engaging, personal narrative style, the author presents media theories in the context of current research findings-giving you a comprehensive introduction to mass media's effects on society. The book clearly explains how the effects of mass media are measured and what the latest research has concluded about media's influence on our lives. Cutting-edge coverage includes electronic media's effects on sleep displacement, TV viewing and obesity research, media violence, emotions in cooperative video game play, first- vs. second-order cultivation, agenda-setting theory research, new media's effects on imitative suicides, Internet use statistics, screen time and face-to-face interaction, multitasking, and much more."--Publisher's description.
650		0	_aMass media _xSocial aspects. _92750
650		0	_aMass media _xResearch _xMethodology. _92751
650		7	_aMass media _xResearch _xMethodology. _2fast _0(OCoLC)fst01011298 _92751
650		7	_aMass media _xSocial aspects. _2fast _0(OCoLC)fst01011303 _92750
906			_a7 _bcbc _cpccadap _d3 _encip _f20 _gy-gencatlg
942			_2lcc _cLOAN LOAN
999			_c33422 _d33419