| 000 | 00783cam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 13673213 | ||
| 003 | OSt | ||
| 005 | 20241008113334.0 | ||
| 008 | 040802s2004 enka b 001 0 eng d | ||
| 010 | _a 2004301763 | ||
| 015 | _aGB A4-Z9801 | ||
| 020 | _a9780199285563 | ||
| 040 |
_aMMU _cMMU _dMMU _beng |
||
| 050 | 0 | 0 |
_aHF5415 _b.D747 2004 |
| 100 | 1 |
_aDowling, Grahame R. _q(Grahame Robert) _92008 |
|
| 245 | 1 | 4 |
_aThe art and science of marketing : _bmarketing for marketing managers / _cGrahame R. Dowling. |
| 246 | 3 | _aArt & science of marketing | |
| 260 |
_aOxford : _bOxford University Press, _c2004. |
||
| 300 |
_axv, 441 pages : _billustrations ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing. _9564 |
|
| 942 |
_2lcc _cLOAN LOAN |
||
| 999 |
_c33097 _d33094 |
||