000 01844nam a22004217a 4500
001 21240978
003 OSt
005 20221102044129.0
006 m |o d |
007 cr |||||||||||
008 221102b ||||| |||| 00| 0 eng d
010 _a 2019046437
020 _z9781260571233
_q(hardback)
020 _a9781264103713
_q(ebook other)
020 _a9781264103782
_q(ebook)
040 _aMMU
_beng
_cMMU
_erda
042 _apcc
050 0 0 _aHD30.28
_b.R684 2021
082 0 0 _a658.4/012
_223
100 1 _aRothaermel, Frank T.,
_eauthor.
245 1 0 _aStrategic management /
_cFrank T. Rothaermel.
250 _aFifth edition.
263 _a2001
264 1 _aNew York, NY :
_bMcGraw-Hill Education,
_c2021.
300 _axxvii,544p.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
504 _aIncludes bibliographical references and index.
520 _a"Strategic Management brings conceptual frameworks to life via examples that cover products and services from companies with which students are familiar, such as Facebook, Google, Tesla, Starbucks, Apple, McDonald's, Disney, Airbnb, and Uber. Liberal use of such examples aids in making strategy relevant to students' lives and helps them internalize strategy concepts and frameworks"--
_cProvided by publisher.
588 _aDescription based on print version record and CIP data provided by publisher; resource not viewed.
650 0 _aStrategic planning.
650 0 _aManagement.
776 0 8 _iPrint version:
_aRothaermel, Frank T..
_tStrategic management
_bFifth edition.
_dNew York, NY : McGraw-Hill Education, 2021.
_z9781264103799
_w(DLC) 2019046436
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cLOAN LOAN
999 _c32349
_d32346