000			01524nam a22003377a 4500
003			OSt
005			20221101033525.0
008			221101b |||||||| |||| 00| 0 eng d
010			_a 2002073547
020			_a9780367201470 (hardcover)
040			_aMMU _cMMU _dMMU _beng.
042			_apcc
050	0	0	_aHF5415.1263 _b.B873 2021
082	0	0	_a658.8/04 _221
245	0	0	_aBusiness-to-business marketing : _bhow to understand and succeed in business marketing in an emerging Africa / _cRichard Afriyie Owusu ... [et al.].
260			_aRoutledge ; _aNew York : _c2021.
300			_axxxiii, 283 p. : _bill. ; _c26 cm.
500			_aThis book is an adaptation of a successful french text.
500			_a"Including the book in ... series on Profitable marketing relationships"--P. xv.
504			_aIncludes bibliographical references and index.
650		0	_aIndustrial marketing.
650		0	_aIndustrial marketing _xManagement.
650		0	_aMarketing _xPlanning.
830		0	_aProfitable marketing relationships series.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/hol051/2002073547.html
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/fy042/2002073547.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/hol032/2002073547.html
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2lcc _cLOAN LOAN
999			_c32339 _d32336