000 01357cam a2200397 i 4500
001 18136004
003 OSt
005 20211216024404.0
008 211216b |||||||| |||| 00| 0 eng d
010 _a 2014016817
020 _a9781138804708 (hardback)
020 _a9781138804722 (pbk.)
020 _z9781315752785 (ebook)
040 _aMMU
_beng
_cMMU
_erda
_dMMU
041 1 _aeng
_hslv
042 _apcc
050 0 0 _b.P625 2015
082 0 0 _a658.4/5
_223
100 1 _aPodnar, Klement.
240 1 0 _aKorporativno komuniciranje.
_lEnglish
245 1 0 _aCorporate communication :
_ba marketing viewpoint /
_cKlement Podnar.
264 1 _aAbingdon, Oxon ;
_aNew York, NY :
_bRoutledge, Taylor & Francis Group,
_c2015.
300 _avii, 225 pages ;
_c25 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and indexes.
650 0 _aCommunication in organizations.
650 0 _aCorporate culture.
650 0 _aCorporate image.
650 0 _aOrganizational behavior.
650 0 _aMarketing
_xManagement.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cLOAN LOAN
999 _c32166
_d32163