| 000 | 00778nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 18157585 | ||
| 003 | OSt | ||
| 005 | 20240917122359.0 | ||
| 008 | 201201b ||||| |||| 00| 0 eng d | ||
| 010 | _a 2013478669 | ||
| 020 | _a9781107649187 | ||
| 040 |
_aMMU _beng _eMMU _cMMU |
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| 050 | 0 | 0 | _aHF5415.12 .A54 2014 |
| 100 | 1 |
_aANG, Lawrence, _eauthor. _91841 |
|
| 245 | 1 | 0 |
_aPrinciples of integrated marketing communications / _cLawrence Ang. |
| 264 | 1 |
_aMelbourne VIC, Australia : _bCambridge University Press, _c2014. |
|
| 300 |
_axii, 401 p: _billustrations, charts ; _c26 cm |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aCommunication in marketing. _91842 |
|
| 650 | 0 |
_aMarketing _xTechnological innovations. _91843 |
|
| 942 |
_2lcc _cLOAN LOAN |
||
| 999 |
_c31943 _d31940 |
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