000 00649nam a2200217Ia 4500
999 _c3107
_d3107
003 OSt
005 20210723145242.0
008 151015s9999 xx 000 0 und d
020 _a9.780750659383
040 _aMMU
_cMMU
_beng
_dMMU
050 _aHF 5415.13 .W547 2007
100 _aWilson,Richard M.S.
245 _aStrategic marketing management :
_bPlanning, implementation & control/
_c Richard M.S Wilson.
250 _a3rd ed.
260 _aNew York :
_bElsevier,
_c2005.
300 _ax, 867 p. :
_bill.;
500 _aIncludes index
650 _aApproaches to customer analysis
700 _aColin Gilligan
942 _2lcc
_cSHORTLOAN