000 00560nam a2200217Ia 4500
999 _c299
_d299
003 OSt
005 20210129104506.0
008 151015s9999 xx 000 0 und d
020 _a97800712633551
040 _cMMU
_aMMU
_beng
_dMMU
050 _aHF 5415 .135C72 2007
100 _aDavid W.Cravens
245 _aStrategic marketing /
_cDavid, W Cravens.
250 _a9th ed.
260 _aNew York:
_bMcGraw hill;
_c2007.
300 _a784 p. :
500 _ainludes index
650 _aMarketing
700 _aNigel F.Piercy
942 _2lcc
_cSHORTLOAN