000 00580nam a22001937a 4500
999 _c29379
_d29378
003 OSt
005 20210830105159.0
008 170614b xxu||||| |||| 00| 0 eng d
020 _a0324569408
040 _aMMU
_beng
_cMMU
_dMMU
050 _aHF5821 .034 2009
245 _aAdvertising and integrated brand promotion /
_cThomas, C. O'guinn ...[et al.].
250 _a5th ed
260 _aUnited states :
_bSouth - western,
_c2009.
300 _axlii, 726 p. :
_bill. ;
500 _aIncludes index
650 _aAdvertising & integrated brand promotion
942 _2lcc
_cLOAN LOAN