000			02892cam a22003857i 4500
001			17906537
003			OSt
005			20230208024625.0
008			131017s2014 caua b 001 0 eng d
010			_a 2013951801
015			_aGBB410764 _2bnb
016	7		_a016612525 _2Uk
020			_a9781412919708
040			_aMMU _bEng _cMMU _dMMU
042			_alccopycat
050	0	0	_aHF5415.1263 _b.B74 2007
082	0	4	_aHF5415.12 .B74 2007
100	1		_aBrennan, Ross, _d1957- _eauthor.
245	1	0	_aBusiness-to-business marketing/ _cRoss Brennan, Louise Canning, Raymond McDowell.
264		1	_aLos Angeles : _bSAGE, _c2014.
300			_axix, 359 p. : _bill;
500			_aIncludes bibliographical references (pages 355-373) and index.
505	0		_aMachine generated contents note: pt. I Fundamentals of Business-to-Business Marketing -- 1.Business-to-Business Markets and Marketing -- 2.Buyer Behaviour -- 3.Inter-Firm Relationships and Networks -- pt. II Business-to-Business Marketing Analysis and Strategy -- 4.Responsible Business-to-Business Strategy -- 5.Researching Business-to-Business Markets -- 6.Business Market Segmentation -- pt. III Communicating and Interacting with Customers -- 7.Market Communication -- 8.Relationship Communication -- 9.Relationship Portfolios and Key Account Management -- pt. IV Managing Marketing Processes -- 10.Managing Product Offerings -- 11.Routes to Market -- 12.Price-Setting in Business-to-Business Markets.
520			_aThis text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. This edition includes: More coverage of digital marketing and social media in relation to B2B ; More coverage of issues relating to sustainability and corporate social responsibility ; More visual features and an update of the B2B Snapshots ; New international examples and case studies including Zara, eBay, DHL, LinkedIn, and the horsemeat scandal ; Includes more extensive online resources including full lecturer materials and further materials for students including web links, links to SAGE journal articles, exam questions and a quizes. The text is relevant to all students taking a university module in B2B marketing at undergraduate or postgraduate levels. It will also be relevant to researchers and practitioners in the area of B2B marketing.
650		0	_aIndustrial marketing.
650		0	_aIndustrial marketing _vCase studies.
650		7	_aIndustrial marketing. _2fast _0(OCoLC)fst00971345
650		7	_aBusiness-to-Business-Marketing. _2gnd _0(DE-588)4631075-7
650		7	_aMarketing. _2gnd _0(DE-588)4037589-4
655		7	_aCase studies. _2fast _0(OCoLC)fst01423765
700	1		_aCanning, Louise, _eauthor.
700	1		_aMcDowell, Raymond, _eauthor.
942			_2lcc _cLOAN LOAN
999			_c27747 _d27746