000			02205nam a22003977a 4500
003			OSt
005			20221011032030.0
008			170403b xxu||||| |||| 00| 0 eng d
010			_a 2013478768
020			_a9780062215673
020			_a0062215671
040			_aMMU _beng. _cMMU _dMMU
042			_alccopycat
050	0	0	_aHF5415 _b.S512 2014
082	0	4	_a658.8 _223
100	1		_aSimonson, Itamar, _eauthor.
245	1	0	_aAbsolute value : _bwhat really influences customers in the age of (nearly) perfect information / _cItamar Simonson and Emanuel Rosen.
250			_aFirst edition.
264		1	_aNew York, NY : _bHarperBusiness, _c[2014]
300			_axv, 232 pages ; _c24 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aIncludes bibliographical references (pages 195-219) and index.
505	0		_aI: The shift from relative to absolute. From relative to absolute ; The decline of "irrationality" ; New patterns in consumer decision making ; Why we're bullish about absolute values -- II: How marketing changes forever. When brands mean less ; Satisfaction, loyalty, and the future of past experience ; Absolute diffusion : from Pinehurst to Pinterest ; Pointless positioning and persuasion -- III: A new framework. The influence mix ; Communication : match your customers' influence mix ; Market research : from predicting to tracking ; Segment evolution : from susceptible to savvy ; The future of the absolute ; Absolute business : a final word.
520			_aOffering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies.
650		0	_aMarketing.
650		7	_aVerbraucherverhalten. _2gnd
650		7	_aMarkenpolitik. _2gnd
650		7	_aKundenorientierung. _2gnd
650		7	_aKundenmanagement. _2gnd
650		7	_aMarkenartikel. _2gnd
700	1		_aRosen, Emanuel, _eauthor.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1409/2013478768-b.html
942			_2lcc _cLOAN LOAN
999			_c26727 _d26727