000			01488nam a22002657a 4500
999			_c25537 _d25537
003			OSt
005			20210624092151.0
008			170321b xxu||||| |||| 00| 0 eng d
020			_a9781422125007
020			_a1422125009
040			_aMMU _cMMU _dMMU _beng
050	0	0	_aHC79.I55 _bL48 2008
082	0	0	_a303.48/33 _222
100	1		_aLi, Charlene.
245	1	0	_aGroundswell : _bwinning in a world transformed by social technologies / _cCharlene Li, Josh Bernoff.
260			_aBoston, Mass. : _bHarvard Business Press, _cc2008.
300			_axiii, 286 p. : _bill. ; _c25 cm.
500			_aIncludes bibliographical references (p. 247-263) and indexes.
505	0		_aUnderstanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell.
650		0	_aOnline social networks _xEconomic aspects.
650		0	_aInformation society _xEconomic aspects.
700	1		_aBernoff, Josh.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip085/2007048659.html
942			_2lcc _cLOAN LOAN