| 000 | 01330nam a22003377a 4500 | ||
|---|---|---|---|
| 001 | 11957873 | ||
| 003 | OSt | ||
| 005 | 20170518103358.0 | ||
| 008 | 170314b xxu||||| |||| 00| 0 eng d | ||
| 010 | _a 00038220 | ||
| 020 | _a053455783X | ||
| 040 |
_aMMU _cMMU _dMMU _beng |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5825 _b.J46 2001 |
| 082 | 0 | 0 |
_a659.13/2 _221 |
| 100 | 1 | _aJewler, A. Jerome. | |
| 245 | 1 | 0 |
_aCreative strategy in advertising / _cA. Jerome Jewler, Bonnie L. Drewniany. |
| 250 | _a7th ed. | ||
| 260 |
_aBelmont, CA : _bWadsworth, _cc2001. |
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| 300 |
_axiv, 312 p. : _bill. ; _c26 cm. |
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| 504 | _aIncludes bibliographical references (p. 295-299) and index. | ||
| 650 | 0 | _aAdvertising copy. | |
| 650 | 0 | _aAdvertising layout and typography. | |
| 700 | 1 | _aDrewniany, Bonnie L. | |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1515/00038220-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1515/00038220-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1515/00038220-t.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cLOAN LOAN |
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| 999 |
_c24600 _d24600 |
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