000			02102nam a22004937a 4500
001			14164718
003			OSt
005			20170518103301.0
008			170313b xxu||||| |||| 00| 0 eng d
010			_a 2005032183
015			_aGBA634631 _2bnb
016	7		_a013432448 _2Uk
016	7		_a101275225 _2DNLM
020			_a080147258X (pbk. : alk. paper)
020			_a9780801472589 (pbk. : alk. paper)
035			_a(OCoLC)ocm62282088
040			_aMMU _cMMU _dMMU _dMMU _dMMU _dMMU _dMMU _beng
042			_apcc
050	0	0	_aRT42 _b.B83 2006
060	0	0	_a2006 E-899
060	1	0	_aWY 87 _bB952f 2006
082	0	0	_a610.73 _222
100	1		_aBuresh, Bernice, _d1941-
245	1	0	_aFrom silence to voice : _bwhat nurses know and must communicate to the public / _cBernice Buresh and Suzanne Gordon ; foreword by Patricia Benner.
250			_a2nd ed.
260			_aIthaca : _bILR Press/Cornell University Press, _cc2006.
300			_axvi, 296 p. : _bill. ; _c26 cm.
440		4	_aThe culture and politics of health care work
504			_aIncludes bibliographical references (p. [279]-287) and index.
505	0		_aEnding the silence -- Creating a voice of agency -- Presenting yourself as a nurse -- Tell the world what you do -- Creating anecdotes and arguments -- How the news media work -- Reaching out to the news media -- Working with public relations professionals -- Constructing campaigns that work -- In your own voice : letters to the editor, op-eds, and blogs -- Appearing on television and radio -- Promoting nursing research.
650		0	_aNursing.
650		0	_aCommunication in nursing.
650		0	_aMass media.
650		0	_aPublic opinion.
650		0	_aNursing _xSocial aspects.
650	1	2	_aNursing.
650	1	2	_aPublic Relations.
650	2	2	_aMass Media.
700	1		_aGordon, Suzanne, _d1945-
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip063/2005032183.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cLOAN LOAN
999			_c24385 _d24385