000 01782cam a2200349 a 4500
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003 OSt
005 20170518103108.0
008 070122s2007 njua b 001 0 eng
010 _a 2007002550
020 _a9780470051054 (cloth)
020 _a0470051051 (cloth)
035 _a(OCoLC)82172573
035 _a(OCoLC)ocm82172573
040 _aMMU
_cMMU
_dBAKER
_dBTCTA
_dC#P
_dYDXCP
_dVP@
_dMMU
_bENG
050 0 0 _aHF6146.I58
_bO55 2007
082 0 0 _a659.14/4
_222
245 0 4 _aThe online advertising playbook :
_bproven strategies and tested tactics from the Advertising Research Foundation /
_cJoseph Plummer ... [et al.].
260 _aHoboken, N.J. :
_bWiley,
_cc2007.
300 _axvi, 302 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 265-289) and index.
505 0 _aTargeting approaches -- Online sdvertising reach and frequency concepts -- Winning strategies in online advertising -- Display advertising online -- The connection of online search and advertising -- Online shopping and buying -- Advertising personally : email and word of mouth -- Futures.
650 0 _aInternet advertising.
700 1 _aPlummer, Joseph Thornton,
_d1941-
710 2 _aAdvertising Research Foundation.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0710/2007002550.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0739/2007002550-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0739/2007002550-d.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cLOAN LOAN
999 _c23946
_d23946