000			00612nam a22001937a 4500
003			OSt
005			20170518102801.0
008			170220b xxu||||| |||| 00| 0 eng d
020			_a0070939853
040			_aMMU _beng. _cMMU _dMMU
050			_aHF5823.B38 2005
245			_aAdvertising & promotion: _ban intergrated marketing communication persepective/ _cGeorge E. Belch...[et al.].
250			_a2nd Canadian ed.
260			_aToronto: _bMcGraw-Hill Ryerson, _c2005.
300			_axv,577p.;
500			_aIncludes bibliographical references and index.
650			_aSales promotion.
942			_2lcc _cLOAN LOAN
999			_c23143 _d23143