000			01827nam a22003137a 4500
003			OSt
005			20240626120931.0
008			170220b xxu||||| |||| 00| 0 eng d
020			_a9780385523899 (pbk.)
020			_a0385523890 (pbk.)
040			_aMMU _beng _cMMU _dMMU
042			_apcc
050	0	0	_aHF5415.12615 _b.L56 2008
100	1		_aLindström, Martin, _d1970- _9580
245	1	0	_aBuy ology : _btruth and lies about why we buy / _cMartin Lindstrom ; [foreword by Paco Underhill].
246	3	0	_aBuyology
250			_a1st pbk. ed.
260			_aNew York : _bBroadway Books, _cc2010.
300			_axi, 254 p. ; _c21 cm.
500			_aIncludes bibliographical references (p. 239-243) and index.
500			_aPreviously published in hardcover in slightly different form: New York : Doubleday, 2008.
505	0		_aA rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is ... : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Brand new day : the future of marketing and advertising -- Conclusion : good times, bad times.
650		0	_aNeuromarketing. _9581
650		0	_aConsumer behavior. _9582
650		0	_aConsumers _xPsychology. _9583
650		0	_aShopping _xPsychological aspects. _9584
650		0	_aMarketing _xPsychological aspects. _9585
942			_2lcc _cLOAN LOAN
999			_c23114 _d23114