| 000 | 00796nam a22002417a 4500 | ||
|---|---|---|---|
| 999 |
_c23048 _d23048 |
||
| 003 | OSt | ||
| 005 | 20200228114343.0 | ||
| 008 | 170216b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0844215635 | ||
| 040 |
_aMMU _cMMU _dMMU _beng |
||
| 050 | 0 | 0 | _aHF5826.5 .S57 2002 |
| 100 | 1 | _aSissors, Jack Zanville, | |
| 245 | 1 | 0 |
_aAdvertising media planning / _cJack Z. Sissors |
| 250 | _a6th ed. | ||
| 260 |
_aChicago : _bMcGraw-Hill, _c2002. |
||
| 300 |
_axviii, 445 p. : _bill. ; |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aBaron, Roger B. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh051/2002022717.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/mh051/2002022717.html |
| 942 |
_2lcc _cLOAN LOAN |
||