000 00572nam a22002057a 4500
999 _c23011
_d23011
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008 170215b xxu||||| |||| 00| 0 eng d
020 _a0534252605
040 _aMMU
_beng
_cMMU
_dMMU
050 _aHF5825
_b.J46 1994
100 _aJewler, Jerome A.
245 _aCreative strategy in advertising /
_cJerome A. Jewler
250 _a5th ed.
260 _aNew York :
_bWadsworth Publishing Company,
_c1994.
300 _axiv, 389 p. :
_bill.
500 _aIncludes index
650 _aAdversiting copy
942 _2lcc
_cLOAN LOAN