| 000 | 00790nam a22002537a 4500 | ||
|---|---|---|---|
| 999 |
_c22867 _d22867 |
||
| 001 | 13380985 | ||
| 003 | OSt | ||
| 005 | 20210816115239.0 | ||
| 008 | 170214b xxu||||| |||| 00| 0 eng d | ||
| 010 | _a 2003064200 | ||
| 020 | _a0072537744 (alk. paper) | ||
| 020 | _a0071111182 (international : alk. paper) | ||
| 040 |
_aMMU _cMMU _dMMU _beng |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.D846 2005 |
| 100 | 1 |
_aDuncan, Tom _q(Thomas R.) |
|
| 245 | 1 | 0 |
_aPrinciples of advertising & IMC / _cTom Duncan. |
| 250 | _a2nd ed. | ||
| 260 |
_aChicago, IL : _bMcGraw-Hill/Irwin, _cc2005. |
||
| 300 |
_axxvii, 774 p. : _bcol. ill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 700 | 1 |
_aDuncan, Tom _q(Thomas R.). _tIMC. |
|
| 942 |
_2lcc _cLOAN LOAN |
||