| 000 | 00874nam a22002537a 4500 | ||
|---|---|---|---|
| 999 |
_c22854 _d22854 |
||
| 001 | 13842597 | ||
| 003 | OSt | ||
| 005 | 20210819152830.0 | ||
| 008 | 170214b xxu||||| |||| 00| 0 eng d | ||
| 010 | _a 2005001178 | ||
| 020 | _a0749443669 (alk. paper) | ||
| 040 |
_aMMU _cMMU _dMMU _beng |
||
| 050 | 0 | 0 |
_aHF5822 _b.D8 2005 |
| 100 | 1 | _aDu Plessis, Erik. | |
| 245 | 1 | 4 |
_aThe advertised mind : _bgroundbreaking insights into how our brains respond to advertising / _cErik du Plessis. |
| 260 |
_aLondon ; _aSterling, Va. : _bKogan Page, _c2005. |
||
| 300 |
_axxiv, 232 p. : _bill. ; _c25 cm. |
||
| 500 | _aIncludes bibliographical references (p. [221]-226) and index. | ||
| 650 | 0 |
_aAdvertising _xPsychological aspects. |
|
| 650 | 0 |
_aAdvertising _xResearch. |
|
| 650 | 0 |
_aHuman information processing _xResearch. |
|
| 700 | _aMillward Brown (Firm) | ||
| 942 |
_2lcc _cLOAN LOAN |
||