000			02262cam a2200325 a 4500
999			_c22794 _d22794
001			17704615
003			OSt
005			20210816114019.0
008			130419s2012 onca b 001 0 eng
010			_a 2012361249
020			_a9781442644038
020			_a1442644036
040			_aMMU _beng _cMMU _dMMU
050	0	0	_aHF5415.13 _b.F598 2012
245	0	0	_aFlux : _bwhat marketing managers need to navigate the new environment / _cedited by David Soberman and Dilip Soman ; with a foreword by Roger Martin.
260			_aToronto : _bUniversity of Toronto Press, _cc2012.
300			_axiv, 326 p. : _bill. ; _c24 cm.
500			_aIncludes bibliographical references and indexes.
520			_a"The past decade has seen a number of developments that threaten the very fabric of how marketing activities have traditionally been conducted. On one hand, consumers are increasingly socially networked and value-conscious, with heightened expectations of how companies will react to their demands. Along with the challenges, however, come new opportunities: the growth of behavioural economics and the emergence of new data collection techniques, for instance, give marketers unprecedented access to previously hidden aspects of consumer behavior. Clearly, 'business as usual' is not an option for marketing managers who want their firms to stay in the game.
520			_aTo help managers adapt to the rapidly changing business environment, Flux offers a collection of the very best thinking on key areas of marketing activity and decision-making. Each chapter is written by a leading expert in a specific 'new' marketing subject area, from managing brands to dealing with new media, and addresses substantive challenges in that area while providing steps for taking action. The book's integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers."--pub. desc.
650		0	_aMarketing _xManagement.
650		0	_aMarketing _xDecision making.
650		0	_aConsumer behavior.
650		6	_aMarketing _xGestion.
650		6	_aMarketing _xPrise de décision.
650		6	_aConsommateurs _xComportement.
700	1		_aSoberman, David, _d1960-
700	1		_aSoman, Dilip.
942			_2lcc _cLOAN LOAN