| 000 | 00794cam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 13079884 | ||
| 003 | OSt | ||
| 005 | 20211125014624.0 | ||
| 008 | 030203s2004 njua b 001 0 eng | ||
| 010 | _a 2003043373 | ||
| 020 | _a0131866222 | ||
| 040 |
_aMMU _cMMU _beng _dMMU |
||
| 050 | 0 | 0 |
_aHF5415.123 _b.C58 2007 |
| 100 | 1 | _aClow, Kenneth E. | |
| 245 | 1 | 0 |
_aIntegrated advertising, promotion & marketing communications / _cKenneth E. Clow, Donald Baack. |
| 250 | _a3nd ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2007. |
||
| 300 |
_axxiii, 515 p. : _bill. ; _c28 cm. |
||
| 500 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aBaack, Donald. | |
| 942 |
_2lcc _cLOAN LOAN |
||
| 999 |
_c22745 _d22745 |
||