000 00779nam a22002297a 4500
003 OSt
005 20211202032132.0
008 170210b xxu||||| |||| 00| 0 eng d
020 _a0130106682 (alk. paper)
040 _aMMU
_cMMU
_dMMU
_beng
050 0 0 _aHF1416
_b.U85 2000
100 1 _aUsunier, Jean-Claude.
245 1 0 _aMarketing across cultures /
_cJean-Claude Usunier.
250 _a3rd ed.
260 _aEssex, England ;
_aNew York :
_bFinancial Times/Prentice Hall,
_cc2000.
300 _axv, 627 p. :
_bill. ;
_c24 cm.
500 _aIncludes bibliographical references and indexes.
650 0 _aExport marketing
_xSocial aspects.
650 0 _aInternational business enterprises
_xSocial aspects.
650 0 _aIntercultural communication.
942 _2lcc
_cLOAN LOAN
999 _c22598
_d22598