000 00870nam a22002417a 4500
999 _c21963
_d21963
001 11883629
003 OSt
005 20210914111641.0
008 170203b xxu||||| |||| 00| 0 eng d
010 _a 00008042
020 _a0761918523 (alk. paper)
020 _a0761918531 (pbk. : alk. paper)
040 _aMMU
_cMMU
_dMMU
_beng
050 0 0 _aP91.3
_b.B385 2000
100 1 _aBerger, Arthur Asa,
_d1933-
245 1 0 _aMedia and communication research methods :
_ban introduction to qualitative and quantitative approaches /
_cArthur Asa Berger.
260 _aThousand Oaks, Calif. :
_bSage Publications,
_c2000.
300 _axix, 295 p. :
_bill. ;
_c24 cm.
500 _aIncludes bibliographical references (p. 265-268) and indexes.
650 0 _aMass media
_xResearch
_xMethodology.
650 0 _aCommunication
_xResearch
_xMethodology.
942 _2lcc
_cLOAN LOAN