000 00639nam a22002057a 4500
999 _c20731
_d20731
003 OSt
005 20210311104322.0
008 170113b xxu||||| |||| 00| 0 eng d
020 _a0030314720
040 _aMMU
_cMMU
_dMMU
_beng
050 0 0 _aHF5415.2
_b.C5 1991
100 1 _aChurchill, Gilbert A.
_9248
245 1 0 _aMarketing research :
_bmethodological foundations /
_cGilbert A. Churchill, Jr.
250 _a5th ed.
260 _aChicago :
_bDryden Press,
_cc1991.
300 _axxxii, 1070 p. :
_bill. ;
_c24 cm.
500 _aIncludes bibliographical references and index.
650 0 _aMarketing research.
942 _2lcc
_cLOAN LOAN