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008 161209b xxu||||| |||| 00| 0 eng d
020 _a0452264189
040 _aMMU
_cMMU
_dMMU
_beng
050 0 0 _aHF5415
_b.R5437 1989
100 1 _aRies, Al.
245 1 0 _aBottom-up marketing /
_cby Al Ries and Jack Trout.
260 _aNew York :
_bMcGraw-Hill,
_cc1989.
300 _axiv, 226 p. ;
_c21 cm.
500 _aIncludes index.
650 0 _aMarketing.
650 0 _aAdvertising.
700 1 _aTrout, Jack.
942 _2lcc
_cLOAN LOAN