000 00655pam a2200241 a 4500
999 _c20167
_d20167
001 2859873
003 OSt
005 20210128112331.0
008 850614s1986 nyuaf 001 0 eng
010 _a 85014957
020 _a007052730X
040 _aMMU
_cMMU
_dMMU
_bEng
050 0 0 _aHF5415
_b.R544 1986
100 1 _aRies, Al.
245 1 0 _aMarketing warfare /
_cby Al Ries and Jack Trout.
260 _aNew York :
_bMcGraw-Hill,
_cc1986.
300 _aviii, 216 p., [2] leaves of plates :
_bill. ;
_c21 cm.
500 _aIncludes index.
650 0 _aMarketing.
650 0 _aCompetition.
700 1 _aTrout, Jack.
942 _2lcc
_cLOAN LOAN