| 000 | 01103nam a22003017a 4500 | ||
|---|---|---|---|
| 999 |
_c20136 _d20136 |
||
| 003 | OSt | ||
| 005 | 20210127122124.0 | ||
| 008 | 161205b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781118733899 (cloth) | ||
| 020 | _a1118733894 (cloth) | ||
| 020 | _z978118734025 (ebk.) | ||
| 020 | _z978118734056 (ebk.) | ||
| 040 |
_aMMU _beng _cMMU _dMMU |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.A78 2013 |
| 100 | 1 | _aArthur, Lisa. | |
| 245 | 1 | 0 |
_aBig data marketing : _bengage your customers more effectively and drive value / _cLisa Arthur. |
| 264 | 1 |
_aHoboken, New Jersey : _bWiley, _c[2013] |
|
| 300 |
_axiv, 192 pages : _billustrations ; _c24 cm |
||
| 500 | _aIncludes bibliographical references (pages 177-184) and index | ||
| 504 | _a. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xData processing. |
|
| 650 | 0 |
_aMarketing research _xStatistical methods. |
|
| 650 | 0 |
_aInternet marketing. _9424 |
|
| 776 | 0 | 8 |
_iOnline version: _aArthur, Lisa. _tBig data marketing _dHoboken, New Jersey : John Wiley & Sons, Inc., [2014] _z9781118734056 _w(DLC) 2013027943 |
| 942 |
_2lcc _cLOAN LOAN |
||