000			01952nam a22003617a 4500
003			OSt
005			20170518101603.0
008			161205b xxu||||| |||| 00| 0 eng d
020			_a9781118733899 (cloth)
020			_a1118733894 (cloth)
020			_z978118734025 (ebk.)
020			_z978118734056 (ebk.)
040			_aMMU _beng _cMMU
042			_apcc
050	0	0	_aHF5415.13 _b.A78 2013
082	0	0	_a658.8/3 _223
100	1		_aArthur, Lisa.
245	1	0	_aBig data marketing : _bengage your customers more effectively and drive value / _cLisa Arthur.
264		1	_aHoboken, New Jersey : _bWiley, _c[2013]
264		4	_c©2013
300			_axiv, 192 pages : _billustrations ; _c24 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references (pages 177-184) and index.
505	0		_aI. The problem: how did we get here? -- Moving out of the Dark Ages -- Why is marketing antiquated? -- The data hairball -- II. Getting ready for big data marketing -- Definitions of the real world of big data marketing -- Meet the modern marketing department (Michelangelo meets Einstein) -- III. The five steps to data-driven marketing and big data insights -- Step one: get smart, get strategic -- Step two: tear down the silos -- Step three: untangle the data hairball -- Step four: make metrics your mantra -- Step five: process is the new black -- IV. Realizing the value of big data marketing -- Drive value through relevant marketing -- The bright, enlightened world of customer experience.
650		0	_aMarketing _xManagement.
650		0	_aMarketing _xData processing.
650		0	_aMarketing research _xStatistical methods.
650		0	_aInternet marketing. _9424
776	0	8	_iOnline version: _aArthur, Lisa. _tBig data marketing _dHoboken, New Jersey : John Wiley & Sons, Inc., [2014] _z9781118734056 _w(DLC) 2013027943
942			_2lcc _cLOAN LOAN
999			_c20135 _d20135