| 000 | 00696nam a22002297a 4500 | ||
|---|---|---|---|
| 999 |
_c20099 _d20099 |
||
| 003 | OSt | ||
| 005 | 20210125132158.0 | ||
| 008 | 161130b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780070385658 | ||
| 040 |
_aMMU _cMMU _dMMU _beng |
||
| 050 | 0 | 0 |
_aHF5415 _b.K374 2009 |
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_athe core / _cRoger A. Kerin, Steven W. Hartley, William Rudelius. |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2009. |
||
| 300 |
_axli, 363 p. : _bill., col. maps ; _c28 cm. |
||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aHartley, Steven William. | |
| 700 | 1 | _aRudelius, William. | |
| 942 |
_2lcc _cLOAN LOAN |
||