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_aHF5415.525 _b.P37 2006 |
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_aPassikoff, Robert, _d1948- |
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_aPredicting market success : _bnew ways to measure customer loyalty and engage consumers with your brand / _cRobert Passikoff. |
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2006. |
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_axiv, 242 p. : _bill. ; _c24 cm. |
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| 500 | _aIncludes index. | ||
| 650 | 0 | _aCustomer loyalty. | |
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