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008 161122b xxu||||| |||| 00| 0 eng d
020 _a0875844480
040 _aMMU
_cMMU
_dMMU
_beng
050 0 0 _aHF5415.5
_b.R438 1996
100 1 _aReichheld, Frederick F.
245 1 4 _aThe loyalty effect :
_bthe hidden force behind growth, profits, and lasting value /
_cFrederick F. Reichheld with Thomas Teal.
260 _aBoston, Mass. :
_bHarvard Business School Press,
_cc1996.
300 _axii, 323 p. :
_bill. ;
_c24 cm.
500 _aIncludes bibliographical references (p. 311-314) and index.
650 0 _aCustomer relations.
650 0 _aConsumer satisfaction.
650 0 _aJob satisfaction.
650 0 _aLabor productivity.
650 0 _aLoyalty.
700 1 _aTeal, Thomas,
_d1937-
942 _2lcc
_cLOAN LOAN