000 00800nam a22002417a 4500
999 _c20009
_d20009
003 OSt
005 20210122140459.0
008 161122b xxu||||| |||| 00| 0 eng d
020 _a0875843328 (acidfree paper) :
040 _aMMU
_cMMU
_dMMU
_beng
050 0 0 _aHF5438.25
_b.S434 1993
245 0 0 _aSeeking customers /
_cedited, with an introduction by Benson P. Shapiro and John J. Sviokla.
260 _aBoston, MA :
_bHarvard Business School Pub.,
_cc1993.
300 _axviii, 343 p. :
_bill ;
_c25 cm.
500 _aIncludes bibliographical references and index.
650 0 _aSelling.
650 0 _aConsumers' preferences.
650 0 _aConsumer satisfaction.
700 1 _aShapiro, Benson P.
700 1 _aSviokla, J. J.
730 0 _aHarvard business review.
942 _2lcc
_cLOAN LOAN