| 000 | 00735nam a22002537a 4500 | ||
|---|---|---|---|
| 001 | 679248 | ||
| 003 | OSt | ||
| 005 | 20211202035306.0 | ||
| 008 | 161026b xxu||||| |||| 00| 0 eng d | ||
| 010 | _a 95153478 | ||
| 020 | _a0750619384 | ||
| 040 |
_aMMU _cMMU _dMMU _beng |
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| 050 | 0 | 0 |
_aHF5415.123 _b.T82 2011 |
| 100 | 1 | _aTuckwell, Keith J. | |
| 245 | 1 | 0 |
_aIntegrated marketing communications : _cstrategic planning perspectives/ _bKeith J. Tuckwell |
| 250 | _a3rd ed. | ||
| 260 |
_aOxford ; _aBoston : _bButterworth-Heinemann, _c1995. |
||
| 300 |
_a440 p. : _c24 cm. |
||
| 500 | _a. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aAdvertising media planning. | |
| 942 |
_2lcc _cLOAN LOAN |
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| 999 |
_c19602 _d19602 |
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