| 000 | 00962nam a2200277 a 4500 | ||
|---|---|---|---|
| 999 |
_c18122 _d18122 |
||
| 001 | 4788539 | ||
| 003 | OSt | ||
| 005 | 20210611102748.0 | ||
| 008 | 870714s1988 ohua b 001 0 eng | ||
| 010 | _a 87050902 | ||
| 020 | _a0538198214 (pbk.) | ||
| 040 |
_aMMU _cMMU _dMMU _beng |
||
| 050 | 0 | 0 |
_aHF5415.135 _b.M36 1988 |
| 082 | 0 | 0 |
_a658.8/02 _219 |
| 245 | 0 | 0 |
_aMarketing decision making : _banalytic framework and cases / _cWilliam F. O'Dell ... [et al.]. |
| 250 | _a4th ed. | ||
| 260 |
_aCincinnati : _bSouth-Western Pub. Co., _cc1988. |
||
| 300 |
_ax, 630 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 650 | 0 |
_aMarketing _xDecision making _xCase studies. |
|
| 700 | 1 |
_aO'Dell, William F. _q(William Francis), _d1909- |
|
| 906 |
_a7 _bcbc _corignew _d3 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cLOAN LOAN |
||