000			01078cam a2200301 a 4500
001			424863
003			OSt
005			20170518100735.0
008			810109s1981 nyua b 100 0 eng
010			_a 81000308
020			_a0030583160 : _c$24.95
040			_aMMU _cMMU _dMMU _beng
050	0	0	_aJF1525.P8 _bG64
082	0	0	_a350.81/9 _219
245	0	0	_aGovernment marketing : _btheory and practice / _cedited by Michael P. Mokwa, Steven E. Permut.
260			_aNew York, N.Y. : _bPraeger Publishers, _c1981.
300			_axvi, 384 p. : _bill. ; _c25 cm.
440		0	_aPraeger series in public and nonprofit sector marketing
500			_aCollection of papers from the May 1979 workshop held at Yale University, co-sponsored by the American Marketing Association.
504			_aIncludes bibliographies.
650		0	_aGovernment marketing.
700	1		_aMokwa, Michael P.
700	1		_aPermut, Steven E.
710	2		_aYale University.
710	2		_aAmerican Marketing Association.
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc _cLOAN LOAN
999			_c18109 _d18109