| 000 | 01367cam a22003494a 4500 | ||
|---|---|---|---|
| 999 |
_c18076 _d18076 |
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| 001 | 12201426 | ||
| 003 | OSt | ||
| 005 | 20210903110944.0 | ||
| 008 | 001013s2002 at a b 001 0 eng | ||
| 010 | _a 00051584 | ||
| 020 | _a032406392X | ||
| 040 |
_aMMU _cMMU _dMMU _beng. |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.Z53 2002 |
| 082 | 0 | 0 |
_a658.8 _221 |
| 100 | 1 | _aZikmund, William G. | |
| 245 | 1 | 0 |
_aEffective marketing : _bcreating and keeping customers / _cWilliam G. Zikmund, Michael d'Amico. |
| 250 | _a3rd ed. | ||
| 260 |
_aAustralia ; _aCincinnati, Ohio : _bSouth-Western College Pub., _c2002. |
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| 300 |
_axxix, 553 p. : _bcol. ill. ; _c28 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aExport marketing. | |
| 700 | 1 | _aD'Amico, Michael. | |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1102/00051584-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1102/00051584-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1102/00051584-t.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cLOAN LOAN |
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