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010 _a 2004013916
020 _a0316172324
035 _a(OCoLC)ocm55679231
040 _aMMU
_cMMU
_dMMU
_dMMU
_dMMU
_dMMU
_beng
042 _apcc
050 0 0 _aBF448
_b.G53 2005
082 0 0 _a153.4/4
_222
100 1 _aGladwell, Malcolm,
_d1963-
245 1 0 _aBlink :
_bthe power of thinking without thinking /
_cMalcolm Gladwell.
250 _a1st ed.
260 _aNew York :
_bLittle, Brown and Co.,
_c2005.
300 _aviii, 277 p. :
_bports. ;
_c21 cm.
504 _aIncludes bibliographical references (p. [255]-262) and index.
505 0 _aThe statue that didn't look right -- The theory of thin slices : how a little bit of knowledge goes a long way -- The locked door : the secret life of snap decisions -- The Warren Harding error : why we fall for tall, dark, and handsome men -- Paul Van Riper's big victory : creating structure for spontaneity -- Kenna's dilemma : the right-and wrong-way to ask people what they want -- Seven seconds in the Bronx : the delicate art of mind-reading -- Conclusion: listening with your eyes : the lessons of blink.
520 _aHow do we think without thinking, seem to make choices in an instant--in the blink of an eye--that actually aren't as simple as they seem? Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? And why are the best decisions often those that are impossible to explain to others? Drawing on cutting-edge neuroscience and psychology, the author reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of filtering the very few factors that matter from an overwhelming number of variables.
650 0 _aDecision making.
650 0 _aIntuition.
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/ecip0418/2004013916.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0914/2004013916-d.html
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999 _c17433
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