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|---|---|---|---|
| 003 | OSt | ||
| 005 | 20211126045740.0 | ||
| 008 | 151117b xxu||||| |||| 00| 0 eng d | ||
| 010 | _a 90036923 | ||
| 020 | _a0138070660 | ||
| 040 |
_aMMU _cMMU _dMMU _beng |
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| 050 | 0 | 0 |
_aHF5415.122 _b.L68 1991 |
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 | _aLovelock, Christopher H. | |
| 245 | 1 | 0 |
_aServices marketing / _cChristopher H. Lovelock. |
| 250 | _a2nd ed. | ||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice Hall, _cc1991. |
||
| 300 |
_axvi, 526 p. : _bill. ; _c24 cm. |
||
| 440 | 4 | _aThe Prentice-Hall series in marketing | |
| 504 | _aIncludes bibliographical references (p. 517-518) and index. | ||
| 650 | 0 |
_aProfessions _xMarketing. |
|
| 650 | 0 |
_aService industries _xMarketing. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cSHORTLOAN _e2nd ed. |
||
| 999 |
_c15939 _d15939 |
||