000 00448nam a2200145Ia 4500
008 151021s9999 xx 000 0 und d
020 _a9.7800712206e+012
050 _aHF 5821.B62 2011
245 _a_Contemporary advertising and intergrated marketing communication [13th ed]
260 _aNew York Mc Graw-Hill 2011
300 _axxx,774p.
650 _a_Advertising
700 _a_Weigold Michael F
980 _a^d20130214 11:54:13^oanne
999 _c12885
_d12885