MAASAI MARA UNIVERSITY LIBRARY Search for 'su:"_ advertising "'

By Trout, Jack..
New York : McGraw-Hill, 1996 .
xi, 173 p. ; , Sequel to: Positioning / Al Ries and Jack Trout. c1986. | Includes index. 24 cm..
0070652910

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This side of paradise /

By Fitzgerald, F. Scott.
New York : Modern Library, 2001 .
xiv, 334 p. : 21 cm..
0375758860 (acid free paper)

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Integrated marketing communications /

By Linton, Ian..
Oxford ; | Boston : Butterworth-Heinemann, 1995 .
135 p. ; , Published on behalf of the Chartered Institute of Marketing. | Includes index. 24 cm..
0750619384

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Integrated marketing communications : Keith J. Tuckwell

By Tuckwell, Keith J..
Oxford ; | Boston : Butterworth-Heinemann, 1995 .
440 p. : , . | Includes index. 24 cm..
0750619384

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Advertising campaing planning: Developing adverting-based marketing plan

By Avery, Jim.
Chicago: Copy workshop, 2000 .
264p.: 188722906x

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Bottom-up marketing /

By Ries, Al..
New York : McGraw-Hill, 1989 .
xiv, 226 p. ; , Includes index. 21 cm..
0452264189

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The truth about the drug companies : how they deceive us and what to do about it /

By Angell, Marcia..
New York : Random House Trade Paperbacks, 2005 .
xxviii, 319 p. ; , Includes bibliographical references (p. 279-303) and index. 21 cm..
0375760946 (pbk.)

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Born to buy : the commercialized child and the new consumer culture /

By Schor, Juliet..
New York : Scribner, 2004 .
ix, 275 p. : , Includes bibliographical references (p. 247-258) and index. 24 cm..
068487055X | 0684870568 (pbk.)

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Advertising and society : controversies and consequences /

Chichester, U.K. ; | Malden, MA : Wiley-Blackwell, 2009 .
xii, 209 p. : , Includes bibliographical references and index.Includes bibliographical references (p. 196-212) and index. 24 cm..
9781405144094 (hardcover : alk. paper) | 1405144092 (hardcover : alk. paper) | 9781405144100 (pbk. : alk. paper) | 1405144106 (pbk. : alk. paper)

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Integrated advertising, promotion & marketing communications /

By Clow, Kenneth E..
Upper Saddle River, N.J. : Pearson Prentice Hall, 2007 .
xxiii, 515 p. : , Includes bibliographical references and indexes. 28 cm..
0131866222

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The advertised mind : groundbreaking insights into how our brains respond to advertising /

By Du Plessis, Erik..
London ; | Sterling, Va. : Kogan Page, 2005 .
xxiv, 232 p. : , Includes bibliographical references (p. [221]-226) and index. 25 cm..
0749443669 (alk. paper)

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Advertising strategy : creative tactics from the outside/in /

By Altstiel, Tom..
Thousand Oaks, Calif. : Sage Publications, 2006 .
xvi, 389 p. : , Includes bibliographical references and index. 28 cm..
1412917964 (pbk.)

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Advertising media planning /

By Sissors, Jack Zanville,.
Chicago : McGraw-Hill, 2002 .
xviii, 445 p. : , Includes index. 0844215635

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The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation /

Hoboken, N.J. : Wiley, 2007 .
xvi, 302 p. : 24 cm..
9780470051054 (cloth) | 0470051051 (cloth)

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Contemporary advertising /

New York : McGraw-Hill Irwin, 2008 .
xi, 712 p. : , Includes index 9780073529912

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Creative strategy in advertising /

By Jewler, A. Jerome..
Belmont, CA : Wadsworth, 2001 .
xiv, 312 p. : 26 cm..
053455783X

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Born to buy : the commercialized child and the new consumer culture /

By Schor, Juliet..
New York : Scribner, 2004 .
ix, 275 p. : 24 cm..
068487055X | 0684870568 (pbk.)

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Advertising mediums: emerging and traditional/

Toronto: Pearson, 2015 .
ii,410p.; 1269774530

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Hey, Whipple, squeeze this : a guide to creating great ads /

By Sullivan, Luke..
Hoboken, N.J. : Wiley, 2008 .
xiv, 329 p. : 23 cm..
9780470190739 (pbk.)

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Rainmaking made simple : what every professional must know /

By Maraia, Mark M..
Littleton, CO : Professional Services Pub., 2003 .
xxiv, 296 p. : 24 cm..
0972453202

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Controversies in contemporary advertising /

By Sheehan, Kim..
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xvii, 311 pages ; 24 cm.
9781452261072 (pbk. : alk. paper) | 1452261075 (pbk. : alk. paper)

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Principles of advertising and brand management /

Boston : Pearson Learning solution, 2012 .
391 p.: 9781256470267

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Advertising and integrated brand promotion /

United states : South - western, 2009 .
xlii, 726 p. : , Includes index 0324569408

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Advertising and society

Chichester, U.K. ; | Malden, MA : Wiley-Blackwell, 2016 .
xii, 260p. : 24 cm..
1405144092 (hardcover : alk. paper)

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Advertising $ promotion /

By Johnson Allison..
Canada : Ivey business school, 2016 .
298 p.;

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Public relations theory : application and understanding /

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1 online resource. 9781119373131

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