MAASAI MARA UNIVERSITY LIBRARY Search for 'se,phr:"McGraw-Hill series in marketing"'

Sales force management /

By Churchill Gilbert A..
Boston, Mass. : Irwin/McGraw-Hill, 2000 .
xxiv, 727 p. : 26 cm..
0070275556

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Marketing research : an applied approach /

By Kinnear, Thomas C.,.
New York : McGraw-Hill, 1983 .
xviii, 698 p. : 25 cm..
007034745X :

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ABC's of relationship selling /

By Futrell, Charles..
Boston : Irwin/McGraw-Hill, 2000 .
xviii, 412 p. : , "Fortrell student success CD-ROM enclosed ... includes an interactive student tutorial which highlights the key concepts addressed in the text"--P. [4] of cover. 26 cm. +.
0072297271 (paperbound)

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Marketing /

By Etzel, Michael J..
New York : McGraw-Hill, 1997 .
1 v. (various pagings) : , Rev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994. 26 cm..
0070189544 (paper)

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